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Founded in 2015, SYNC is a Deep Tech company creating innovative technologies and enabling its clients to reinvent advertising and multi-screen experiences.

SYNC has developed a unique patented solution to enable local synchronization of TV content and advertising on mobile devices (within applications, websites, Google Adwords, Facebook….) using its Fingerprint Matching Technology (FMT). SYNC solutions are unique and not relying upon the use of personal data.

SYNC’s technology is present in about 60 million app downloads and in many websites from France’s leading publishers. SYNC works already with more than 200 of the largest advertisers.

SYNC also offer ENGAGE the leading second screen publishing platform to enrich apps and website with rich interactive content. ENGAGE has been chosen by the largest worldwide media groups operating in 28 countries.

Our investors are Idinvest Partners ( and Entrepreneur Venture (, leaders of French deep tech.

SYNC, is a highly talented and highly motivated team in Sèvres (region of Paris, France) and New York, NY (USA), looking for and proposing solutions that deliver new forms of media interactivity. Its pilot, Laurant Weill, is a serial entrepreneur and member of the French high-tech community.

Who's who

laurant weill

Laurant Weill


Passionate about new media and entertainment technologies, Laurant started his first video game company right after his biochemistry and computer science studies. Laurant has imagined and created many successful services from gaming to interactive TV, from sports to advertising; at the convergence of innovative content, storytelling and next-generation technologies. As C.E.O. of SYNC, and always a true entrepreneur, he enjoys envisioning the future of our industry, and actively building it with our clients worldwide.

hugo picard

Hugo picard


Holding a degree in electronics engineering and telecom from the University of Sherbrooke (Canada), Hugo Picard began his career working for Videotron, one of Canada's leading telecom operators. He was actively involved in the design and deployment of Videotron’s new generation of TV platform. Looking for new challenges, he moved to France in 2011 to join Visiware, world leader in iTV and second-screen experiences, as operation manager in charge of a broad product portfolio. Hugo later joined SYNC and became its CTO in 2017. Under his leadership, a team of engineers and developers design and deploy tomorrow’s e-marketing technologies.

florence ferraz

Florence Ferraz


Successively CFO of 2 internationally established and market-leading companies specializing in data storage and backup solutions, she then joined Visiware, a leader in the Interactive TV space. In 2004 she founded her consulting company in management and administration.

Florence then join SYNC since its creation in 2015.

pamela msika


Sales director

Holder of a communication and media MBA, Olivier has first worked for Orange, in the sponsoring and partnership department.
He then worked for the media agency Dentsu. Attracted by start-up, he contributes to the launch and evangelization of the advertising agency Spotify. 
In order to get a global vision of the digital disposals offered by the market, he then joins the french group Kwanko during 8 years. 
In wich he becomes in charge of the mobile’s department business development. 
He joins Sync in February 2019, where he works as the commercial director and intends to spread his vision and strategy. 

Sync adviser

gerard kunkel


Us Activities

Gerard is a technology for media and entertainment executive with decades of experience bringing new products and services to market. Gerard is founder and managing partner of Next Media Partners, LLC, a unique executive consulting and advisory firm at the intersection of technology and media. Gerard has advised companies from the Fortune 50 tech and media companies to startups from Silicon Valley, on business, branding, technology, and advertising strategy. Gerard has been an executive consultant to Microsoft, an executive at Comcast, including president of Comcast’s GuideWorks division, and founder of Comcast’s User Experience organization. He is author of two technology books, and the holds 13 patents for interactive media.

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