73% of viewers look at a second screen during TV programs and
80% do so during advertising breaks.
SYNC DISPLAY is a unique solution for this market. It displays rich advertising formats on mobile devices which are synchronized with the TV. This is a new advertising inventory for advertisers and agencies with incremental revenues for application providers.
• Rich: SYNC DISPLAY allows for the display of very high quality, rich formats, without limiting size and interactivity, thanks to SYNC’s ability to manage a dynamic preloading system using mobile device memory. Finally, no more limits on creativity!
• Synchronized: SYNC’s Fingerprinting Matching Technology (FMT) is our unique and patented audio and video recognition system. FMT matches the what’s on TV with fingerprints on a mobile phone or tablet, creating a new, much more contextualized and effective advertising space. With a match, it displays contextually useful information in real time - exactly in the moment. (ex: display of info about a specific car exactly at the same time the TV content or advertisement is being aired)
• SYNC DISPLAY is always an opt-in experience.
• And there is never any interference with new subscriber acquisition, or app updates:
- Opt-in query upon the third launch of a mobile app – never during the installation or update process.
- Clear pop-up dialog explaining the use of the mic
- Opt-out users can continue using the app without interruption
SYNC DISPLAY is a unique anonymized synchronysing solution
• No personal data is used whatsoever
• No IDFA, no cookies are captured or stored
• Local fingerprint matching with content or advertising happens IN the device. NO sound whatsoever leaves the mobile device. NO listening.
• SYNC DISPLAY can utilize a publisher’s ID scheme to enable DMP matching and data normalization